On the Use of Generative AI

This video essay explores the complex relationship between generative artificial intelligence and the creative industries. I argue that while AI will undoubtedly disrupt and transform these industries, it will not render artists and designers obsolete. Instead, I believe that the rise of AI will lead to an increased demand for "true" artists and designers who possess the skills and knowledge to push the boundaries of what AI can achieve on its own.

I highlight examples of AI exhibiting emergent behavior and creativity, such as ChatGPT generating a unique and insightful tagline for my merchandising project. I emphasize that as AI becomes more accessible, the need for artists and designers to stand out and outperform AI will only grow. The era of relying on basic production skills gained from YouTube tutorials is over, but the time for those with a deep conceptual understanding of art and design to optimize the use of AI tools in their creative work has just begun.